This Is Not A Sales Technique Part 1
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photo credit: etrusia_uk (away)
A Sales & Marketing Philosophy
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“If you can describe a persons problem better than they can, they will automatically perceive you as the authority and look to you for the solution.” -Eben Pagan
Yup, that one hit me like a train screaming down it’s tracks at 284 mph.
The day before yesterday I talked about the one skill all failing businesses lack. Well because I’ve been listening (actually reading) to your questions and problems, my in box got flooded with requests for access to the 2 CD set I mentioned.
Why?
Because apparently I described your problem in my post better than you could. You answered with emails telling me, “Yes! Please give me the opportunity to get the CD set when you’re ready with it!”
How would you like to have that kind of result in your off line or on line business?
When you get what true marketing is about it opens the door to a whole new way of wealth.
Where Does It Go Wrong
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So many times I experience people talking at their prospects or audience rather than listening to them before they attempt to collect a decision. It’s very obvious to me (as it hopefully will be to you soon) when someone hasn’t listened to their prospects or customers.
Eben’s quote alone is a not so secret but often ignored philosophy/technique for creating wealth. Listen to your audience and give them what they want!
Remember people don’t want a widget, product or service. They want the result the widget, product or provides them!
Would you like people begging to give you money? Grasp that one concept and you’re on your way!
Who wouldn’t like that right?
Questions To Ask Yourself
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The insight that you just got from that one nugget should sustain you in asking the question:
How do I find out my prospects problems?
How do I get good at describing someones problems?
When will people decide to give me money rather than me asking for it all the time?
The great thing about Eben’s quote is that it can be applied to off line and online sales. It can be applied to print copy, video, one on one sales etc.
Admittedly I snapped his quote from a bonus CD set for advanced copywriting techniques when I registered for his wakeupproductive.com program. However I quickly realized lots of the philosophies are applicable in the physical sales world too.
I get my wealth building stuff from so many different sources and I steal as many good ideas as possible from them (Ethically of course) so I encourage you to become a student of marketing.
Let me introduce you to some of Eben’s stuff so that you can pull some serious nuggets from his brain as I have until I have gotten together the order process for the marketing CD’s I mentioned.
I’m about to give you access to the man behind the quote above and he’s going to dig into some of the answers to the questions you’ve been asking.
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